Author: webliance.com

In the age of digitization, Google is no less than a personal assistant with answers to all our questions. Whether you are looking for restaurants near you, need reviews for your favorite films or are searching for specific service providers in your vicinity, Google guides you every step of the way. This has substantially increased people’s reliance on search engines over the last few years.  Let us quantify the importance of search engine optimization (SEO) and search engines in general by looking at a few key statistics: The digital giant Google received a plethora of searches in 2021 from users…

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According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for…

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It has been 10 years since Google first introduced its disavow tool, giving site owners more control over the impact of toxic links pointing to their websites.  But since that time, Google has discouraged users from utilizing disavow too often while also getting better at identifying low-quality links. So should search engine optimization (SEO) strategists still leverage this tool to help improve the quality of their off-site signals and backlink profile? Here’s a breakdown of what the disavow tool is, when to use it and other important information site owners should consider when tackling toxic backlinks.  What Are Toxic Backlinks?…

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Search engine optimization (SEO) is a never-ending process. It seems like every time you optimize your site, Google launches a new algorithm, and you must start all over again to bring your site to the top. Fortunately, some programs can help you with auditing and monitoring your site based on how search engines such as Google perceive it. Managing a website necessitates a significant amount of effort and time. These days, it is not enough to create and upload high-quality content. To successfully gain traffic, you must keep a close eye on a variety of data to determine your website’s…

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Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened, and you need to pivot your content.

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In today’s digital world, many businesses are looking to grow their brands online, and law firms are no exception. Lawyer search engine optimization (SEO) marketing, when effectively implemented, can generate sustainable growth for law firms. It involves making it easier for potential clients to find you online.  This simple guide will cover SEO tips for lawyers who are looking for ways to generate more leads online and attract more clients. We’ll also share some tips on how to find the right SEO agency that specializes in law firm marketing. Let’s begin by breaking down what it means to optimize your…

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