Author: webliance.com
As the digital world keeps changing over the years, trends come and go, with businesses constantly trying to keep up. That’s why understanding content marketing at its core is crucial for your overall digital marketing strategy. Hence, here are the five key insights to improve your content marketing in 2022. #1 What Your Competitors Are Up To First and foremost, it is crucial to know what the current market situation is like and what your competitors are planning for the coming year. You can analyze their past activities to learn from their successes and failures, but to truly know what…
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On March 31, Google announced the launch of Retail Search, a new discovery solution that could revolutionize eCommerce shopping as we know it. The tool is built to optimize product discovery for shoppers and empower merchants to reach their sales targets. According to a company survey, 94 percent of shoppers abandoned their sessions due to irrelevant results for their searches. Search abandonment has left U.S. retailers missing out on $300 billion of yearly revenue, emphasizing the need to provide high-quality experiences for shoppers in the discovery phase. Enter Retail Search. This new tool is a solution for eCommerce retailers to provide their audience with Google-quality…
So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…
One of the most valuable functions in Google Sheets is the “IF” functions.
Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.
In the age of digitization, Google is no less than a personal assistant with answers to all our questions. Whether you are looking for restaurants near you, need reviews for your favorite films or are searching for specific service providers in your vicinity, Google guides you every step of the way. This has substantially increased people’s reliance on search engines over the last few years. Let us quantify the importance of search engine optimization (SEO) and search engines in general by looking at a few key statistics: The digital giant Google received a plethora of searches in 2021 from users…
According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for…
It has been 10 years since Google first introduced its disavow tool, giving site owners more control over the impact of toxic links pointing to their websites. But since that time, Google has discouraged users from utilizing disavow too often while also getting better at identifying low-quality links. So should search engine optimization (SEO) strategists still leverage this tool to help improve the quality of their off-site signals and backlink profile? Here’s a breakdown of what the disavow tool is, when to use it and other important information site owners should consider when tackling toxic backlinks. What Are Toxic Backlinks?…