Author: webliance.com
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business that needs to succeed on the internet. For anyone wondering whether content marketing is important for their business, the answer would be a firm YES! Almost three centuries ago, a man going by the pseudonym Richard Saunders became the first known person to use content marketing for advertising (Google it!). This propelled him into becoming a successful entrepreneur – and a president of the United States. Years later, long after…
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for search engine standards to rank high on search results pages (SERPs). A higher SERPs ranking increases web visibility. Also, it’s an advantage if your goal is to get more sales and widen your audience reach. Search engines have algorithms and protocols they use to display the most relevant data their users are looking for. These SEO algorithms are dynamic, but their permanent goal is to crawl the web and gather…
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this is not enough. Search engine optimization (SEO) is crucial to any website owner. Focusing on the pain points of the digitalized market and staying ahead of the evolving algorithm is the only way to stand out from the crowd. Here are 10 of the best tips for you to focus your energy on smart work rather than hard work. Tips To Get Organic and Consistent Traffic Building an impressive website is…
On Wednesday, popular SEO toolset provider Semrush made an announcement that could change the course of the company entirely: It had acquired SEO training platform Backlinko for an undisclosed amount. To any SEO expert – or anyone who’s ever Googled an SEO-related question – both these names are well-known. Actually, “well-known” is an understatement. This is the SEO equivalent of McDonald’s acquiring Beyond Meat: Suddenly, it has a whole new cohort of customers. In the announcement, Semrush said, “The desire to acquire Backlinko was fueled by Semrush’s commitment to inspiring both the current and next generation of digital marketers. Today’s…
Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content marketing starts and ends with having a company blog where they talk about themselves and their products. Is this what content marketing is? Partly, yes, but this form of marketing is far more significant than just having a company blog. In this article, we bust 10 common content marketing myths that block you from finding the success that content can offer to your business. Myth 1: Content Marketing Must Be…
The time has come: Google’s Page Experience update is weeks away from arriving on desktop. The update will have all the current ranking signals of the mobile version, minus the mobile-friendliness metric. We briefly touched on the subject in November, when Google dropped the announcement three months ahead of the rollout. And it appears we’re getting the same message we did back then. “Do not expect drastic changes.” Just like the mobile version of the Page Experience update, which many SEO specialists have deemed anti-climatic at best, the desktop update will not have a dramatic impact on search results. But…
Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be noticed by their local audience can benefit from this form of optimization. And with more than half a billion daily searches on average coming from mobile devices alone, optimizing your site has never been more crucial. A locally optimized site allows your prospects to easily find what they are looking for (that’s you!) by using key phrases like “near me” or even just typing an address into the search bar.…
One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written information and photos. And according to approximate forecasts, by 2022, videos will account for 80 percent of all content posted on the web. What does this mean for company owners? One thing is certain: If you haven’t embraced video as a powerful marketing tool, now is the time to reconsider it. Video marketing is crucial for startups. And successful video marketing is not only about how to make high-quality clips…
Advertisers, take note: Facebook – er, Meta – will officially update its targeting options on Jan. 19. This comes after several months of mounting pressure and promises to scale back advertiser targeting, as many major companies are already doing. Well, the broader trend of granting more respect to users and their data has finally reached Meta, one of the biggest offenders of all. In Meta’s announcement, the company said it was seeking to match “evolving expectations” of how users want to be reached by advertisers as well as address feedback from civil rights experts and policymakers. Meta is starting small…
We’re excited to have interviewed Yelp Partner expert Peter Huber, from Yelp, for the next installment of our Featured SEO Expert Series! Peter Huber works in the partnership division of Yelp. He uses his prior experience and knowledge of working for small businesses to approach agencies from a client-first consulting standpoint. He maintains a monthly six-figure billing across all local Yelp verticals, such as HVAC, plumbing, contracting, restaurants and laywers. Could you describe the benefits of joining the Yelp Advertising Partner Program? “The Yelp Advertising Partner Program is all about forming a meaningful partnership between Yelp and marketing agencies and…