Author: webliance.com

Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content marketing starts and ends with having a company blog where they talk about themselves and their products. Is this what content marketing is? Partly, yes, but this form of marketing is far more significant than just having a company blog. In this article, we bust 10 common content marketing myths that block you from finding the success that content can offer to your business. Myth 1: Content Marketing Must Be…

Read More

The time has come: Google’s Page Experience update is weeks away from arriving on desktop. The update will have all the current ranking signals of the mobile version, minus the mobile-friendliness metric. We briefly touched on the subject in November, when Google dropped the announcement three months ahead of the rollout. And it appears we’re getting the same message we did back then.  “Do not expect drastic changes.” Just like the mobile version of the Page Experience update, which many SEO specialists have deemed anti-climatic at best, the desktop update will not have a dramatic impact on search results. But…

Read More

Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be noticed by their local audience can benefit from this form of optimization. And with more than half a billion daily searches on average coming from mobile devices alone, optimizing your site has never been more crucial. A locally optimized site allows your prospects to easily find what they are looking for (that’s you!) by using key phrases like “near me” or even just typing an address into the search bar.…

Read More

One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written information and photos. And according to approximate forecasts, by 2022, videos will account for 80 percent of all content posted on the web. What does this mean for company owners? One thing is certain: If you haven’t embraced video as a powerful marketing tool, now is the time to reconsider it. Video marketing is crucial for startups. And successful video marketing is not only about how to make high-quality clips…

Read More

Advertisers, take note: Facebook – er, Meta – will officially update its targeting options on Jan. 19. This comes after several months of mounting pressure and promises to scale back advertiser targeting, as many major companies are already doing.  Well, the broader trend of granting more respect to users and their data has finally reached Meta, one of the biggest offenders of all. In Meta’s announcement, the company said it was seeking to match “evolving expectations” of how users want to be reached by advertisers as well as address feedback from civil rights experts and policymakers. Meta is starting small…

Read More

We’re excited to have interviewed Yelp Partner expert Peter Huber, from Yelp, for the next installment of our Featured SEO Expert Series! Peter Huber works in the partnership division of Yelp. He uses his prior experience and knowledge of working for small businesses to approach agencies from a client-first consulting standpoint. He maintains a monthly six-figure billing across all local Yelp verticals, such as HVAC, plumbing, contracting, restaurants and laywers. Could you describe the benefits of joining the Yelp Advertising Partner Program?   “The Yelp Advertising Partner Program is all about forming a meaningful partnership between Yelp and marketing agencies and…

Read More

It is tough to calculate particular earnings generated from YouTube’s Accomplice Program because the earnings companions obtain have to be stored non-public. Most companions use the service to complement their main earnings, as creating full-time earnings is kind of tough. Calculating how a lot you make will depend on the mix of the views and clicks your content material receives and the advertiser’s funds. Connecting YouTube to AdSense YouTube is owned by Google. To earn cash from the Accomplice Program, you have to enroll with Google AdSense. As soon as your video earns cash, fee is processed each month in…

Read More

Backlink !!!! A lot of confusion! Nicely not likely. Backlinks are the good strangers who come to go to you at your home, easy as that! You possibly can name in these strangers or get actually well-known in order that they hold visiting you with none discover. Equally within the digital world when a person will get transported to another net useful resource out of your net useful resource by some hyperlink then that hyperlink is known as BACKLINK, the online useful resource might be any legit webpage, a web site or an internet dictionary. Within the earlier weblog you learnt about SEO and…

Read More

Including a amount subject in your WooCommerce Store web page is nice improve to the consumer expertise. This enables customers to vary the amount of the product on the store web page earlier than including to cart. On this tutorial we’ll do this with out putting in any plugin. As a substitute of getting to navigate to the cart or the product web page to extend the amount, they’ll enhance the amount from the store web page. If you consider it, making it simpler on your prospects to buy extra of your merchandise means extra gross sales for you. Set…

Read More