Author: webliance.com
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase your website’s chance of appearing on the first page. If you’re not using SEO to help grow your online bakery or restaurant, like 70 percent of small businesses, you will remain invisible to your target audience. This can significantly diminish your sales opportunities and online authority. Don’t worry, though. There’s still time to learn SEO and take advantage of it. It isn’t as complex as it seems, and you can…
After two years of updates, postponements and feedback from unhappy advertisers, Google’s revamped Partners program has finally been relaunched. The program updates were initially announced in early 2020. But the subsequent delay caused by the pandemic allowed Google to take on board input from agencies and advertisers who weren’t quite sold on the first iteration of the new Partner requirements. In an announcement posted on Wednesday, Google said, “Over the last two years, we’ve evolved the Google Partners program based on industry changes and your valuable feedback.” As a reminder, the initial requirements from 2020 increased the 90-day spend threshold…
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most strategies. It’s a time-consuming and ongoing task, with countless myths and misinformation surrounding it. Buying into these misconceptions and building your strategies around them can lead to wasted efforts. So, let’s look at common SEO myths and debunk them with facts: 1. Duplicate Content Can Result in a Google Penalty Duplicate content refers to content that appears on more than one web page within one website or is spread across…
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is a difference between the two SEO metrics. So, what exactly is pogo-sticking, and how do you fix it for better organic page rankings? In this article, I’ll cover everything you need to know about pogo-sticking in SEO. What Is Pogo-Sticking in SEO? Pogo-sticking is a term used to refer to users’ movement from one search result to another on the search engine results page (SERPs), as they hope to find…
Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on the keywords you choose, but how do you know which keywords people use in their search queries? This is where search intent comes in. Search intent is now a bit of a buzzword in the SEO world. It’s described as one of the principal pillars of successful SEO techniques. It refers to the searcher’s motivation behind using a search engine. While this approach can be subjective, the theories are pretty…
Federated Learning of Cohorts (FLoC), Google’s internet-based targeting proposal, is no more. In its place is a new user-profiling initiative called Topics API. The announcement came on Jan. 25, hailing Topics the new Privacy Sandbox proposal to build a more private, healthier open web. The idea here is that your browser will determine your interests as you navigate the web, topics like “Travel” or “Fitness.” Topics will store browsing data over the last three weeks, and anything older will be deleted. Google says it is limiting the number of topics to 300 but may extend the list over time. So,…
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business that needs to succeed on the internet. For anyone wondering whether content marketing is important for their business, the answer would be a firm YES! Almost three centuries ago, a man going by the pseudonym Richard Saunders became the first known person to use content marketing for advertising (Google it!). This propelled him into becoming a successful entrepreneur – and a president of the United States. Years later, long after…
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for search engine standards to rank high on search results pages (SERPs). A higher SERPs ranking increases web visibility. Also, it’s an advantage if your goal is to get more sales and widen your audience reach. Search engines have algorithms and protocols they use to display the most relevant data their users are looking for. These SEO algorithms are dynamic, but their permanent goal is to crawl the web and gather…
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this is not enough. Search engine optimization (SEO) is crucial to any website owner. Focusing on the pain points of the digitalized market and staying ahead of the evolving algorithm is the only way to stand out from the crowd. Here are 10 of the best tips for you to focus your energy on smart work rather than hard work. Tips To Get Organic and Consistent Traffic Building an impressive website is…
On Wednesday, popular SEO toolset provider Semrush made an announcement that could change the course of the company entirely: It had acquired SEO training platform Backlinko for an undisclosed amount. To any SEO expert – or anyone who’s ever Googled an SEO-related question – both these names are well-known. Actually, “well-known” is an understatement. This is the SEO equivalent of McDonald’s acquiring Beyond Meat: Suddenly, it has a whole new cohort of customers. In the announcement, Semrush said, “The desire to acquire Backlinko was fueled by Semrush’s commitment to inspiring both the current and next generation of digital marketers. Today’s…