Author: webliance.com

The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine optimization (SEO) foundation. Before moving forward, remember that you are not alone on the web, far from it. According to Statista, there are around 1.88 billion websites as of 2021. Most likely, these websites also want to be on top of the search pages like you. With this rising competition, companies resort to web scraping or extracting data from competitors’ websites without their knowledge. Some companies use a web scraping…

These are exciting times for local journalism. Google and Bing, the world’s biggest search engines, have rolled out their respective initiatives to support local news publishers. Last week, the tech companies announced system updates and enhanced features that help local publications significantly extend their reach and boost readership. Google: Ranking System Update  On Feb. 9, Google announced that it has upgraded its ranking system to prioritize “authoritative, relevant local news sources.” This means there could be an increase in visibility and traffic in organic search results and Google News Showcase, Google’s global content licensing program that pays participating publishers to…

Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing. SEO acts as a business card: It gives search engines information about the particular page’s content, showing that the page is up to date, taken care of and that the owner has tried to make it relevant and useful for any visitor who clicks through to it. As you can imagine, SEO is vital for your blog posts’ success. In this article, we explore what steps you can perform to…

Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting attention to your business. However, appearing online isn’t enough – you need a solid search engine optimization (SEO) and content marketing strategy to drive traffic to your page. For small businesses especially, an excellent digital marketing strategy can meet these needs, differentiate you from competitors and increase your reach to potential customers. 6 Benefits of Digital Marketing for Local Businesses Digital marketing isn’t…

Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase your website’s chance of appearing on the first page.  If you’re not using SEO to help grow your online bakery or restaurant, like 70 percent of small businesses, you will remain invisible to your target audience. This can significantly diminish your sales opportunities and online authority.  Don’t worry, though. There’s still time to learn SEO and take advantage of it. It isn’t as complex as it seems, and you can…

After two years of updates, postponements and feedback from unhappy advertisers, Google’s revamped Partners program has finally been relaunched.  The program updates were initially announced in early 2020. But the subsequent delay caused by the pandemic allowed Google to take on board input from agencies and advertisers who weren’t quite sold on the first iteration of the new Partner requirements. In an announcement posted on Wednesday, Google said,  “Over the last two years, we’ve evolved the Google Partners program based on industry changes and your valuable feedback.”  As a reminder, the initial requirements from 2020 increased the 90-day spend threshold…

Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most strategies. It’s a time-consuming and ongoing task, with countless myths and misinformation surrounding it. Buying into these misconceptions and building your strategies around them can lead to wasted efforts. So, let’s look at common SEO myths and debunk them with facts: 1. Duplicate Content Can Result in a Google Penalty Duplicate content refers to content that appears on more than one web page within one website or is spread across…

If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is a difference between the two SEO metrics. So, what exactly is pogo-sticking, and how do you fix it for better organic page rankings?  In this article, I’ll cover everything you need to know about pogo-sticking in SEO. What Is Pogo-Sticking in SEO? Pogo-sticking is a term used to refer to users’ movement from one search result to another on the search engine results page (SERPs), as they hope to find…

Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on the keywords you choose, but how do you know which keywords people use in their search queries? This is where search intent comes in. Search intent is now a bit of a buzzword in the SEO world. It’s described as one of the principal pillars of successful SEO techniques. It refers to the searcher’s motivation behind using a search engine. While this approach can be subjective, the theories are pretty…

Federated Learning of Cohorts (FLoC), Google’s internet-based targeting proposal, is no more. In its place is a new user-profiling initiative called Topics API. The announcement came on Jan. 25, hailing Topics the new Privacy Sandbox proposal to build a more private, healthier open web.  The idea here is that your browser will determine your interests as you navigate the web, topics like “Travel” or “Fitness.” Topics will store browsing data over the last three weeks, and anything older will be deleted. Google says it is limiting the number of topics to 300 but may extend the list over time.   So,…