Author: webliance.com
Since its inception in 1991, web design has grown to become one of the most powerful digital tools for small business owners. The internet has billions of websites, an indicator of value. Websites have proven helpful in allowing small businesses to conduct their operations effectively. But, building a website is one thing; ensuring it converts is another. As a small business owner, you need a well-planned web design to appeal, engage and convert. You can outsource this task to agencies or get it done yourself. Regardless of how you decide to move forward, this article gives you a simple guide…
Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially if you consider that every year there are unexpected and erratic Google algorithm updates. SEO can be defined as the process of optimizing a website for a higher ranking on search engine results pages (SERPs). It consists of two activities: on-page and off-page SEO. On-page SEO refers to the optimization of a website, while off-page practices relate to the promotion of the site. Getting the desired results is a continuous…
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two sides of the same coin. The ultimate goal of both strategies is optimizing for search engines and obtaining traffic – the difference lies in the method. SEO is aimed at generating organic traffic and leads, while PPC uses paid tactics to get top rankings on search engine results pages (SERPs). Focusing on only one or the other exclusively will not yield the best results. Why? Organic traffic is the long-term…
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as high as possible. For a while now, the focus in content writing has been on word count, with some experts claiming 2,000 words is the number every writer should aim for. However, experts are now starting to question the importance of word count. More and more industry gurus are moving away from the idea that content needs to reach a certain number of words for it to rank high. While…
In the weird and not-so-wonderful world of big tech, privacy has been the talking point for a hot minute. In the past few weeks alone, we’ve seen Meta’s stock price tank thanks to Apple’s privacy changes and Google’s flip-flop from FLoC to Topics API as its third-party cookie replacement. Now, it appears Google is committed to following in the footsteps of Apple – specifically, the latter’s App Tracking Transparency feature, the very same tech that set Meta in a spin. But Google promises things will be different. On Wednesday, the company announced plans to work on privacy measures that will…
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote their products or services, reach their potential customers and start a conversation with their target audience. According to social media marketing statistics, Instagram generates 67 percent of the 290 billion brand content interactions. Moreover, Instagram has affected consumer behavior as 83 percent of Instagrammers discover new products or services, 81 percent do research and 80 percent decide whether to buy a product or service when using the platform. With such…
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine optimization (SEO) foundation. Before moving forward, remember that you are not alone on the web, far from it. According to Statista, there are around 1.88 billion websites as of 2021. Most likely, these websites also want to be on top of the search pages like you. With this rising competition, companies resort to web scraping or extracting data from competitors’ websites without their knowledge. Some companies use a web scraping…
These are exciting times for local journalism. Google and Bing, the world’s biggest search engines, have rolled out their respective initiatives to support local news publishers. Last week, the tech companies announced system updates and enhanced features that help local publications significantly extend their reach and boost readership. Google: Ranking System Update On Feb. 9, Google announced that it has upgraded its ranking system to prioritize “authoritative, relevant local news sources.” This means there could be an increase in visibility and traffic in organic search results and Google News Showcase, Google’s global content licensing program that pays participating publishers to…
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing. SEO acts as a business card: It gives search engines information about the particular page’s content, showing that the page is up to date, taken care of and that the owner has tried to make it relevant and useful for any visitor who clicks through to it. As you can imagine, SEO is vital for your blog posts’ success. In this article, we explore what steps you can perform to…
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting attention to your business. However, appearing online isn’t enough – you need a solid search engine optimization (SEO) and content marketing strategy to drive traffic to your page. For small businesses especially, an excellent digital marketing strategy can meet these needs, differentiate you from competitors and increase your reach to potential customers. 6 Benefits of Digital Marketing for Local Businesses Digital marketing isn’t…