Author: webliance.com

The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so many websites out there, it cannot be said enough how important search engine optimization (SEO) is for your website. SEO is utilized to boost your web pages, landing pages and other unique content that help draw in visitors to your website. SEO allows search engines to index your website’s content and helps users find your site through relevant keywords and phrases. But did you know that SEO can be used…

Instagram gets 2.9 billion visits monthly, and 81 percent of these users go there to research services and products. For business owners like you, Instagram offers ample opportunity to reach the right audience and maximize sales opportunities. The bad news is Instagram is also a sea of aspiring businesses involved in cut-throat competition. Everyone is trying to be the first to hook customers and rake in profit. If you want your own business to survive and thrive among the 1 billion users, you must master two things: timely posting and Instagram search engine optimization (SEO).  Without optimizing your profile for…

According to a survey, YouTube was the second-most visited video website globally in 2021. As a marketer, you cannot afford to miss out on this platform to get your message across and rank high on the search engine result pages (SERPs). The use of video content to reach your target market is important for improving Google rankings. Video content provides an opportunity to showcase your company’s expertise, differentiate yourself from competitors and increase customer engagement.  You should also take the time to optimize your existing videos so they perform better in searches. There are millions of branded and commercial videos…

It’s happening: Google has begun rolling out the desktop version of the Google Page Experience update. The rollout will stretch over the next couple of weeks and should be completed by the end of March. As we reported earlier, the desktop version of Google Page Experience update uses the same factors as the mobile version, sans the mobile-friendliness metric. The first Page Experience update, exclusively available to mobile search results, dropped in May 2020 and didn’t finish rolling out until August of that year. The idea behind the update is to prioritize pages offering excellent user experiences. Fast forward to…

Since its inception in 1991, web design has grown to become one of the most powerful digital tools for small business owners. The internet has billions of websites, an indicator of value. Websites have proven helpful in allowing small businesses to conduct their operations effectively. But, building a website is one thing; ensuring it converts is another. As a small business owner, you need a well-planned web design to appeal, engage and convert. You can outsource this task to agencies or get it done yourself. Regardless of how you decide to move forward, this article gives you a simple guide…

Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially if you consider that every year there are unexpected and erratic Google algorithm updates. SEO can be defined as the process of optimizing a website for a higher ranking on search engine results pages (SERPs). It consists of two activities: on-page and off-page SEO. On-page SEO refers to the optimization of a website, while off-page practices relate to the promotion of the site. Getting the desired results is a continuous…

Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two sides of the same coin. The ultimate goal of both strategies is optimizing for search engines and obtaining traffic – the difference lies in the method. SEO is aimed at generating organic traffic and leads, while PPC uses paid tactics to get top rankings on search engine results pages (SERPs). Focusing on only one or the other exclusively will not yield the best results. Why? Organic traffic is the long-term…

Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as high as possible. For a while now, the focus in content writing has been on word count, with some experts claiming 2,000 words is the number every writer should aim for. However, experts are now starting to question the importance of word count. More and more industry gurus are moving away from the idea that content needs to reach a certain number of words for it to rank high. While…

In the weird and not-so-wonderful world of big tech, privacy has been the talking point for a hot minute. In the past few weeks alone, we’ve seen Meta’s stock price tank thanks to Apple’s privacy changes and Google’s flip-flop from FLoC to Topics API as its third-party cookie replacement. Now, it appears Google is committed to following in the footsteps of Apple – specifically, the latter’s App Tracking Transparency feature, the very same tech that set Meta in a spin. But Google promises things will be different. On Wednesday, the company announced plans to work on privacy measures that will…

As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote their products or services, reach their potential customers and start a conversation with their target audience. According to social media marketing statistics, Instagram generates 67 percent of the 290 billion brand content interactions. Moreover, Instagram has affected consumer behavior as 83 percent of Instagrammers discover new products or services, 81 percent do research and 80 percent decide whether to buy a product or service when using the platform. With such…