Author: webliance.com
Video marketing is one of the most powerful and effective digital marketing campaigns. Proper implementation can take this campaign to the next level as it promises a higher return on investment (ROI) than other over-the-top marketing methods. It is more efficient to introduce your business products and services than using a short promo video or a teaser video. Videos are more powerful than words and pictures and leave a strong impression on consumers. Any business can benefit from a short introductory video, so it may be helpful to know how to use the video properly. With planning and a pinch…
Search engine optimization (SEO) can be a bit of a puzzle to business owners who aren’t familiar with it. It can seem like black magic, and the truth is that there’s some element of luck involved. However, if you employ a solid SEO strategy, you’ll improve your website’s ranking and generate more traffic. This blog post will discuss SEO basics and how you can start implementing them into your website today. 1. Create a List of Keywords Keywords are integral when it comes to SEO. First, look for and use keywords that are relevant to your business. You can use…
Link building is a long story: There is no reliable way to reach enough good links and become more authoritative for search engines fast. But backlinks remain an important part of any solid search engine optimization (SEO) campaign. With link building, the ultimate aim is to generate more traffic and compel new users to stay longer on your page. In this post, we highlight five practices to improve your link building efforts. These will be useful for both junior and experienced SEO specialists who are looking for ways to improve their link building strategies. Double Down on Quality It is…
Cybersecurity concerns are at an all-time high, and no one understands this better than Google. On March 8, the tech titan announced it is acquiring cyber defense vendor Mandiant for $5.4 billion to help businesses tackle cyber threats and challenges of all classes. Mandiant provides a SaaS-based security platform called Mandiant Advantage, bringing real-time and comprehensive cybersecurity intelligence. With this acquisition, Google hopes to help safeguard organizations and businesses at all stages of the security lifecycle. Powered by over 300 intelligence analysts, Mandiant Advantage’s capabilities comprise Advisory Services, Threat Detection and Intelligence, Automation and Response Tools, Testing and Validation and Managed…
Content marketing is all about attracting, engaging and retaining target audiences by creating and sharing all different types of media online in order to build brand awareness and ultimately gain and retain customers. The forms of content include text, audio, video and images. Content marketing does, however, evolve over time, adapting to current realities and responding to challenges. The year 2022 has so far witnessed 10 key content marketing trends. 1. Relevant Content Relevant content remains a trend. How can we improve our content marketing if we don’t know where we’re at? We need to take stock of our “online”…
Most marketers understand search engine optimization (SEO) and its role in helping websites rank higher in search results. Some may not be aware that selling business to business (B2B) requires a different approach and optimization methods than selling directly to consumers (B2C). How Different Are B2B and B2C SEO Strategies? The target audience makes the difference between B2B and B2C SEO strategies. B2C brands target end-users, while B2B brands target business decision-makers. In many circumstances, this implies your B2B SEO strategy should speak to everyone involved in decision-making in the firms you target. Unlike customers, businesses usually require approval from…
Building a great online presence has become the need of the hour for businesses of all shapes and sizes. No serious business or brand can afford to miss out on jumping on the digital marketing bandwagon in a growing digital economy. It’s crucial to create a favorable perception among the target audience to guarantee the success of a given brand. The arm of marketing that deals with building a positive perception about a business is called public relations (PR). PR relies on content to disseminate and manage information about a brand to craft an image that attracts more people on…
Have you ever wondered why some local businesses do better than others? That’s because they’re on Google Business Profile (GBP). Google Business Profile (formerly called Google My Business) allows business owners to connect with customers locally. With GBP, businesses such as yours can enhance the likelihood of ranking higher on the search engine results page (SERP). Not only that, but through Google Business Profile posts, you can offer more information so customers know who you are, what you do and what’s new with you. What Is a Google Business Profile Post? Google Business Profile Posts (shortened to Google Posts) are…
Search marketing powerhouse Semrush plans to acquire Kompyte, a competitive intelligence automation platform offering game-changing, AI-driven competitive analysis capabilities. The announcement came on Feb. 28, marking an incredible milestone in the search engine optimization (SEO) and MarTech space. Kompyte specializes in competitive analysis tools enabling marketers to capture and analyze changes on a competitor’s website, social media, paid ads and other marketing collaterals. Its products are designed to empower decision-makers across teams, including marketing, sales and product development and help them compete in crowded markets. Semrush is an SEO tool provider that we all know and love, so it’s exciting…
We’re excited to have interviewed NYC SEO Expert Dillon Ross, from the Dillon Ross Group, for the next installment of our Featured SEO Expert Series! Dillon Ross Group is one of SEOblog’s top SEO companies in New York City. Dillon Ross has been in the marketing agency space for about 5+ years but decided to specialize in search engine optimization (SEO) in the past two years exclusively. At the Dillon Ross Group, Dillon’s SEO agency, we focus on helping small businesses win page-one rankings on Google. Our SEO efforts have helped many companies increase their keyword rankings, organic traffic and…