Author: webliance.com

Content marketing is all about attracting, engaging and retaining target audiences by creating and sharing all different types of media online in order to build brand awareness and ultimately gain and retain customers. The forms of content include text, audio, video and images. Content marketing does, however, evolve over time, adapting to current realities and responding to challenges. The year 2022 has so far witnessed 10 key content marketing trends. 1. Relevant Content Relevant content remains a trend. How can we improve our content marketing if we don’t know where we’re at? We need to take stock of our “online”…

Most marketers understand search engine optimization (SEO) and its role in helping websites rank higher in search results. Some may not be aware that selling business to business (B2B) requires a different approach and optimization methods than selling directly to consumers (B2C). How Different Are B2B and B2C SEO Strategies? The target audience makes the difference between B2B and B2C SEO strategies. B2C brands target end-users, while B2B brands target business decision-makers. In many circumstances, this implies your B2B SEO strategy should speak to everyone involved in decision-making in the firms you target. Unlike customers, businesses usually require approval from…

Building a great online presence has become the need of the hour for businesses of all shapes and sizes. No serious business or brand can afford to miss out on jumping on the digital marketing bandwagon in a growing digital economy.  It’s crucial to create a favorable perception among the target audience to guarantee the success of a given brand. The arm of marketing that deals with building a positive perception about a business is called public relations (PR). PR relies on content to disseminate and manage information about a brand to craft an image that attracts more people on…

Have you ever wondered why some local businesses do better than others? That’s because they’re on Google Business Profile (GBP). Google Business Profile (formerly called Google My Business) allows business owners to connect with customers locally. With GBP, businesses such as yours can enhance the likelihood of ranking higher on the search engine results page (SERP). Not only that, but through Google Business Profile posts, you can offer more information so customers know who you are, what you do and what’s new with you.   What Is a Google Business Profile Post? Google Business Profile Posts (shortened to Google Posts) are…

Search marketing powerhouse Semrush plans to acquire Kompyte, a competitive intelligence automation platform offering game-changing, AI-driven competitive analysis capabilities. The announcement came on Feb. 28, marking an incredible milestone in the search engine optimization (SEO) and MarTech space. Kompyte specializes in competitive analysis tools enabling marketers to capture and analyze changes on a competitor’s website, social media, paid ads and other marketing collaterals. Its products are designed to empower decision-makers across teams, including marketing, sales and product development and help them compete in crowded markets. Semrush is an SEO tool provider that we all know and love, so it’s exciting…

We’re excited to have interviewed NYC SEO Expert Dillon Ross, from the Dillon Ross Group, for the next installment of our Featured SEO Expert Series! Dillon Ross Group is one of SEOblog’s top SEO companies in New York City. Dillon Ross has been in the marketing agency space for about 5+ years but decided to specialize in search engine optimization (SEO) in the past two years exclusively. At the Dillon Ross Group, Dillon’s SEO agency, we focus on helping small businesses win page-one rankings on Google. Our SEO efforts have helped many companies increase their keyword rankings, organic traffic and…

The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so many websites out there, it cannot be said enough how important search engine optimization (SEO) is for your website. SEO is utilized to boost your web pages, landing pages and other unique content that help draw in visitors to your website. SEO allows search engines to index your website’s content and helps users find your site through relevant keywords and phrases. But did you know that SEO can be used…

Instagram gets 2.9 billion visits monthly, and 81 percent of these users go there to research services and products. For business owners like you, Instagram offers ample opportunity to reach the right audience and maximize sales opportunities. The bad news is Instagram is also a sea of aspiring businesses involved in cut-throat competition. Everyone is trying to be the first to hook customers and rake in profit. If you want your own business to survive and thrive among the 1 billion users, you must master two things: timely posting and Instagram search engine optimization (SEO).  Without optimizing your profile for…

According to a survey, YouTube was the second-most visited video website globally in 2021. As a marketer, you cannot afford to miss out on this platform to get your message across and rank high on the search engine result pages (SERPs). The use of video content to reach your target market is important for improving Google rankings. Video content provides an opportunity to showcase your company’s expertise, differentiate yourself from competitors and increase customer engagement.  You should also take the time to optimize your existing videos so they perform better in searches. There are millions of branded and commercial videos…

It’s happening: Google has begun rolling out the desktop version of the Google Page Experience update. The rollout will stretch over the next couple of weeks and should be completed by the end of March. As we reported earlier, the desktop version of Google Page Experience update uses the same factors as the mobile version, sans the mobile-friendliness metric. The first Page Experience update, exclusively available to mobile search results, dropped in May 2020 and didn’t finish rolling out until August of that year. The idea behind the update is to prioritize pages offering excellent user experiences. Fast forward to…