Author: webliance.com
Two out of 10 people will click on a link based on the title. Whether you are creating an email, a social media post, a blog post, a video or a podcast, you need a compelling headline. A good title can improve your content’s search engine optimization (SEO) ranking, impressions and click-through rate (CTR). Knowing that your headline is your best weapon to attract readers, I gathered 15 headline tools for your next marketing campaign. These title-generating tools will also help you create topic ideas. 1. Sharethrough Sharethrough allows you to create a topic that captures attention based on engagement and impression…
Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group’s goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.
In content marketing, the debate as old as time persists today: quantity vs. quality. It’s true that putting out content frequently used to be a great strategy for getting ranked high in Google search results. More content allowed you to get more traffic, among other things. However, modern marketers are more focused on quality over quantity for various reasons. So, here’s everything you need to know about why content marketing should emphasize quality over quantity. Content Saturation One thing that many marketers and business owners are aware of is content saturation. There is so much content nowadays that consumers are…
There are constantly new tools being created to help make our lives easier as bloggers, businesses and social media creators. Whether you’ve built your own website from scratch or used a service similar to Linktree, you want to create and share content people are interested in and searching for. Luckily, in 2022, there are many search e tools you can use for free. Whether you’re a beginner or are more advanced, you’ll likely find these tools very helpful. What Are the Best Free SEO Tools in 2022? Below is my list of the best free SEO tools in 2022.…
Google’s third product reviews update is here, helping the search engine better identify high-quality product reviews and promote them in the search results. The latest version builds on the first two updates released in 2021 and continues the push for product reviews offering users insightful, helpful information that guides their buying decisions. Google launched the first product reviews update in April 2021 and the second in December 2021. The third and latest, called the March 2022 product reviews update, will happen in the “next few weeks” and is projected to affect most volatility in the earlier phases of the…
Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it becomes more and more difficult to please search engines to help promote your website. In this regard, specialists have to make a lot of effort, constantly monitor the rules and trends that are being formed in this area to build strategies guaranteed to bear fruit. At first, it was important to get search engines to notice you through the massive use of links. That is, it was necessary to achieve…
As technology advances, customer preferences and expectations intensify. While traditional marketing strategies still have their place in the marketing realm, entrepreneurs must find more creative ways to stay relevant in the industry. Therefore, business owners need to leverage websites to attract their target market. Although building a website for your business can be done quickly, the challenge begins when marketing your brand. These obstacles include audience retention, lack of competitor knowledge and driving traffic to your website. Thus, you must partner with a professional marketing agency to assist you in maintaining your online presence. If you wonder why your business page…
If you’re a blogger, a marketer or someone who wants to write content, you most likely know writing takes a lot of effort. But here’s the reason it’s so important: Marketers who maintain a blog get a return on investment (ROI) 13 times greater than marketers who don’t blog (LauroMedia, 2021). Content marketing generates three times as many leads as traditional marketing and costs less than half (Showpad, 2020). And there are over 400 more statistics to back that up. But why do so many people not want to invest in content? From a survey of over 400 business professionals,…
Google is gearing up to sunset Universal Analytics and switch to Google Analytics 4 (GA4), the company announced Wednesday last week. Starting July 1, 2023, Universal Analytics will stop processing new data and GA4 will become the standard tool for monitoring website activity. GA4, dubbed “the next generation of Google Analytics,” has various advantages over its predecessor: 1.) more seamless Google Ads integrations, 2.) enhanced user privacy and 3.) more valuable data and user insights. These added capabilities render Universal Analytics and the model on which it is built obsolete. Google stated in the announcement, Universal Analytics was built for…
There are plenty of general search engine optimization (SEO) practices that any business website should follow. But websites of franchise brands have a few hoops to jump through before they can optimize for search engines and truly nail SEO. Since there are multiple locations belonging to the same brand, you have to find a balance between making each site unique while also adhering to the same brand image and messaging. A web design company with experience in eCommerce sites, like WebCitz, would be able to help businesses navigate the issue. After all, it isn’t exactly the kind of thing you…