Author: webliance.com
Google’s third product reviews update is here, helping the search engine better identify high-quality product reviews and promote them in the search results. The latest version builds on the first two updates released in 2021 and continues the push for product reviews offering users insightful, helpful information that guides their buying decisions. Google launched the first product reviews update in April 2021 and the second in December 2021. The third and latest, called the March 2022 product reviews update, will happen in the “next few weeks” and is projected to affect most volatility in the earlier phases of the…
Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it becomes more and more difficult to please search engines to help promote your website. In this regard, specialists have to make a lot of effort, constantly monitor the rules and trends that are being formed in this area to build strategies guaranteed to bear fruit. At first, it was important to get search engines to notice you through the massive use of links. That is, it was necessary to achieve…
As technology advances, customer preferences and expectations intensify. While traditional marketing strategies still have their place in the marketing realm, entrepreneurs must find more creative ways to stay relevant in the industry. Therefore, business owners need to leverage websites to attract their target market. Although building a website for your business can be done quickly, the challenge begins when marketing your brand. These obstacles include audience retention, lack of competitor knowledge and driving traffic to your website. Thus, you must partner with a professional marketing agency to assist you in maintaining your online presence. If you wonder why your business page…
If you’re a blogger, a marketer or someone who wants to write content, you most likely know writing takes a lot of effort. But here’s the reason it’s so important: Marketers who maintain a blog get a return on investment (ROI) 13 times greater than marketers who don’t blog (LauroMedia, 2021). Content marketing generates three times as many leads as traditional marketing and costs less than half (Showpad, 2020). And there are over 400 more statistics to back that up. But why do so many people not want to invest in content? From a survey of over 400 business professionals,…
Google is gearing up to sunset Universal Analytics and switch to Google Analytics 4 (GA4), the company announced Wednesday last week. Starting July 1, 2023, Universal Analytics will stop processing new data and GA4 will become the standard tool for monitoring website activity. GA4, dubbed “the next generation of Google Analytics,” has various advantages over its predecessor: 1.) more seamless Google Ads integrations, 2.) enhanced user privacy and 3.) more valuable data and user insights. These added capabilities render Universal Analytics and the model on which it is built obsolete. Google stated in the announcement, Universal Analytics was built for…
There are plenty of general search engine optimization (SEO) practices that any business website should follow. But websites of franchise brands have a few hoops to jump through before they can optimize for search engines and truly nail SEO. Since there are multiple locations belonging to the same brand, you have to find a balance between making each site unique while also adhering to the same brand image and messaging. A web design company with experience in eCommerce sites, like WebCitz, would be able to help businesses navigate the issue. After all, it isn’t exactly the kind of thing you…
Video marketing is one of the most powerful and effective digital marketing campaigns. Proper implementation can take this campaign to the next level as it promises a higher return on investment (ROI) than other over-the-top marketing methods. It is more efficient to introduce your business products and services than using a short promo video or a teaser video. Videos are more powerful than words and pictures and leave a strong impression on consumers. Any business can benefit from a short introductory video, so it may be helpful to know how to use the video properly. With planning and a pinch…
Search engine optimization (SEO) can be a bit of a puzzle to business owners who aren’t familiar with it. It can seem like black magic, and the truth is that there’s some element of luck involved. However, if you employ a solid SEO strategy, you’ll improve your website’s ranking and generate more traffic. This blog post will discuss SEO basics and how you can start implementing them into your website today. 1. Create a List of Keywords Keywords are integral when it comes to SEO. First, look for and use keywords that are relevant to your business. You can use…
Link building is a long story: There is no reliable way to reach enough good links and become more authoritative for search engines fast. But backlinks remain an important part of any solid search engine optimization (SEO) campaign. With link building, the ultimate aim is to generate more traffic and compel new users to stay longer on your page. In this post, we highlight five practices to improve your link building efforts. These will be useful for both junior and experienced SEO specialists who are looking for ways to improve their link building strategies. Double Down on Quality It is…
Cybersecurity concerns are at an all-time high, and no one understands this better than Google. On March 8, the tech titan announced it is acquiring cyber defense vendor Mandiant for $5.4 billion to help businesses tackle cyber threats and challenges of all classes. Mandiant provides a SaaS-based security platform called Mandiant Advantage, bringing real-time and comprehensive cybersecurity intelligence. With this acquisition, Google hopes to help safeguard organizations and businesses at all stages of the security lifecycle. Powered by over 300 intelligence analysts, Mandiant Advantage’s capabilities comprise Advisory Services, Threat Detection and Intelligence, Automation and Response Tools, Testing and Validation and Managed…