Author: webliance.com
Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact.
Search engine optimization (SEO) is a never-ending process. It seems like every time you optimize your site, Google launches a new algorithm, and you must start all over again to bring your site to the top. Fortunately, some programs can help you with auditing and monitoring your site based on how search engines such as Google perceive it. Managing a website necessitates a significant amount of effort and time. These days, it is not enough to create and upload high-quality content. To successfully gain traffic, you must keep a close eye on a variety of data to determine your website’s…
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened, and you need to pivot your content.
In today’s digital world, many businesses are looking to grow their brands online, and law firms are no exception. Lawyer search engine optimization (SEO) marketing, when effectively implemented, can generate sustainable growth for law firms. It involves making it easier for potential clients to find you online. This simple guide will cover SEO tips for lawyers who are looking for ways to generate more leads online and attract more clients. We’ll also share some tips on how to find the right SEO agency that specializes in law firm marketing. Let’s begin by breaking down what it means to optimize your…
Merchants who are registered within the Google Merchant Center are eligible for a Trusted Store badge, Google stated in an announcement last week. In February, the company notified users it would start rewarding merchants who provide “excellent customer experience” as part of its new program called Shopping Experience Scorecard. This reward, according to the announcement, would come in the form of a badge, a boost in rankings and other benefits that put merchants in front of their target audience. Google follows through by expanding the Trusted Store badge to free product listings and enabling more merchants to generate interest and…
As we continue to progress into the digital age, a new era of the internet is emerging: web3.
Whether you run a global corporation or a small business, social media has emerged as one of the most important ways to market your brand. Social media holds the potential to gain a similar level of traction generated by a strategically placed billboard or a celebrity endorsement. The accessibility and wide read of social media platforms allow your brand to become part of people’s everyday lives. That being said, if you’ve been doing digital marketing for a while, it’s easy to get stuck in a comfort zone. Has your brand reached a point of stagnation when it comes to social…
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in.
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales.
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.