Author: webliance.com

Merchants who are registered within the Google Merchant Center are eligible for a Trusted Store badge, Google stated in an announcement last week. In February, the company notified users it would start rewarding merchants who provide “excellent customer experience” as part of its new program called Shopping Experience Scorecard. This reward, according to the announcement, would come in the form of a badge, a boost in rankings and other benefits that put merchants in front of their target audience. Google follows through by expanding the Trusted Store badge to free product listings and enabling more merchants to generate interest and…

As we continue to progress into the digital age, a new era of the internet is emerging: web3.

Whether you run a global corporation or a small business, social media has emerged as one of the most important ways to market your brand. Social media holds the potential to gain a similar level of traction generated by a strategically placed billboard or a celebrity endorsement.  The accessibility and wide read of social media platforms allow your brand to become part of people’s everyday lives. That being said, if you’ve been doing digital marketing for a while, it’s easy to get stuck in a comfort zone.  Has your brand reached a point of stagnation when it comes to social…

Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in.

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales.

Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.

Two out of 10 people will click on a link based on the title. Whether you are creating an email, a social media post, a blog post, a video or a podcast, you need a compelling headline. A good title can improve your content’s search engine optimization (SEO) ranking, impressions and click-through rate (CTR). Knowing that your headline is your best weapon to attract readers, I gathered 15 headline tools for your next marketing campaign. These title-generating tools will also help you create topic ideas.  1. Sharethrough Sharethrough allows you to create a topic that captures attention based on engagement and impression…

Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group’s goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.

In content marketing, the debate as old as time persists today: quantity vs. quality. It’s true that putting out content frequently used to be a great strategy for getting ranked high in Google search results. More content allowed you to get more traffic, among other things. However, modern marketers are more focused on quality over quantity for various reasons. So, here’s everything you need to know about why content marketing should emphasize quality over quantity. Content Saturation One thing that many marketers and business owners are aware of is content saturation. There is so much content nowadays that consumers are…

There are constantly new tools being created to help make our lives easier as bloggers, businesses and social media creators. Whether you’ve built your own website from scratch or used a service similar to Linktree, you want to create and share content people are interested in and searching for. Luckily, in 2022, there are many search e tools you can use for free. Whether you’re a beginner or are more advanced, you’ll likely find these tools very helpful. What Are the Best Free SEO Tools in 2022? Below is my list of the best free SEO tools in 2022.…