Author: webliance.com
Google takes Search to the next level with its newest search feature, Multisearch. On April 7, the company announced the launch of a new “Multisearch” feature that lets you search both images and text using Google Lens, the company’s image recognition tool. Multisearch allows users to search by image and add text to that specific image search, helping refine the search experience like never before. The Search tool is most useful for queries seeking out visual results, such as those relating to fashion and interior design. With the feature, you can pose a question about an object in front of…
In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in
You’re working in a spreadsheet and you want to use a function.
Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets. First, know that there are many ways to sort data in Google Sheets. Some of the most common features marketers like you will use when working in Google Sheets are: Pivot tables – Useful for gathering data from a large database What-If analysis – Allows you to experiment…
eCommerce shopping has skyrocketed since the advent of the internet and has opened doors for various brands to communicate with and reach new audiences with greater ease. eCommerce is now often the primary point of contact between brands and their customers so it’s worth optimizing their customer experience to keep existing customers and attract new ones as well. Now, to improve your customer’s eCommerce shopping experience, you’ll have to adopt a customer-focused approach. If you’re going to develop an effective strategy, you have to understand what makes the users tick. That means that your eCommerce strategy has to be tailored…
At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process.
Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture an engaged, ready-t0-buy audience. According to a research report by Statista, 91 percent of global marketers use content marketing strategies. A majority of them have a defined process in place to ensure that they get the best results. This proves the increasing influence of content on buyers and associated audiences, and hence, every organization should consider this a powerful tool. What Is a Content Marketing Strategy? For a layperson, content marketing…
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action.
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.