Author: webliance.com

Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets. First, know that there are many ways to sort data in Google Sheets. Some of the most common features marketers like you will use when working in Google Sheets are: Pivot tables – Useful for gathering data from a large database What-If analysis – Allows you to experiment…

eCommerce shopping has skyrocketed since the advent of the internet and has opened doors for various brands to communicate with and reach new audiences with greater ease. eCommerce is now often the primary point of contact between brands and their customers so it’s worth optimizing their customer experience to keep existing customers and attract new ones as well.  Now, to improve your customer’s eCommerce shopping experience, you’ll have to adopt a customer-focused approach. If you’re going to develop an effective strategy, you have to understand what makes the users tick. That means that your eCommerce strategy has to be tailored…

At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process.

Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture an engaged, ready-t0-buy audience. According to a research report by Statista, 91 percent of global marketers use content marketing strategies. A majority of them have a defined process in place to ensure that they get the best results. This proves the increasing influence of content on buyers and associated audiences, and hence, every organization should consider this a powerful tool. What Is a Content Marketing Strategy? For a layperson, content marketing…

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action.

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.

As the digital world keeps changing over the years, trends come and go, with businesses constantly trying to keep up. That’s why understanding content marketing at its core is crucial for your overall digital marketing strategy. Hence, here are the five key insights to improve your content marketing in 2022. #1 What Your Competitors Are Up To First and foremost, it is crucial to know what the current market situation is like and what your competitors are planning for the coming year. You can analyze their past activities to learn from their successes and failures, but to truly know what…

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On March 31, Google announced the launch of Retail Search, a new discovery solution that could revolutionize eCommerce shopping as we know it. The tool is built to optimize product discovery for shoppers and empower merchants to reach their sales targets. According to a company survey, 94 percent of shoppers abandoned their sessions due to irrelevant results for their searches. Search abandonment has left U.S. retailers missing out on $300 billion of yearly revenue, emphasizing the need to provide high-quality experiences for shoppers in the discovery phase. Enter Retail Search.  This new tool is a solution for eCommerce retailers to provide their audience with Google-quality…

So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.