Author: webliance.com

Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a variety of industries.  SEO has proven to be a great way to get noticed as you will be creating content found by the right people at the right time. However, you want to make your articles appear on people’s Google searches organically, and not in a random, unhelpful way. Great content, when optimized properly into SEO campaigns, can help businesses succeed rapidly.…

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Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get noticed online.  While some tactics and trends are passing fancies that become obsolete almost as quickly as they arrive, others are here to stay.  One term that’s been mentioned for many years is digital public relations (PR) and the process of creating quality online content that sparks conversations and earns organic coverage. Over the years, digital PR has become closely entwined with traditional public relations services. While a digital approach…

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Another unconfirmed Google algorithm update was spotted from April 20-21 following the smaller update on April 18. In a post by Seach Engine Roundtable’s Barry Schwartz, we could see that intense ranking fluctuations were reported by Google tracking tools Semrush, RankRanger and Mozcast. Schwartz posited that the recent update could be a continuation of the April 18 update, which had caused less of a ripple, but it could also be a completely different update. Google has yet to make an official announcement since the rollout, but the buzz within the SEO community suggests the changes were major.  On April 21, Semrush’s SERP…

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Google is enigmatic and secretive about how it works and what changes with each update, and what that implies for search engine optimization (SEO) specialists. But to everyone’s surprise, Google released the complete version of their Search Quality Evaluator Guideline’s Handbook in November 2015. What Does the Guideline Include? According to Google, they make search results better by getting third-party search quality raters. Google said, “At Google, we are always working on ways we can improve your Search experience.” To understand how Google analyzes web pages and differentiates between low quality and high-quality content, there are three excellent ways:  Beneficial…

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