Author: webliance.com
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.
Search engine traffic is the percentage of individuals (traffic) who visited your website or webpage. Generally, web analytics programs or tools help calculate a site section or web page’s search traffic. The higher the number of visitors, the better the chances of ranking on the search engine results pages (SERPs). There are numerous effective techniques businesses can use to improve web traffic. And, link building is one such technique that helps drive traffic. Let’s learn about the same in detail! What Is Link Building? High-quality links to your website are one of the top-ranking factors of Google. These can be…
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords?
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a variety of industries. SEO has proven to be a great way to get noticed as you will be creating content found by the right people at the right time. However, you want to make your articles appear on people’s Google searches organically, and not in a random, unhelpful way. Great content, when optimized properly into SEO campaigns, can help businesses succeed rapidly.…
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.
Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get noticed online. While some tactics and trends are passing fancies that become obsolete almost as quickly as they arrive, others are here to stay. One term that’s been mentioned for many years is digital public relations (PR) and the process of creating quality online content that sparks conversations and earns organic coverage. Over the years, digital PR has become closely entwined with traditional public relations services. While a digital approach…
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Another unconfirmed Google algorithm update was spotted from April 20-21 following the smaller update on April 18. In a post by Seach Engine Roundtable’s Barry Schwartz, we could see that intense ranking fluctuations were reported by Google tracking tools Semrush, RankRanger and Mozcast. Schwartz posited that the recent update could be a continuation of the April 18 update, which had caused less of a ripple, but it could also be a completely different update. Google has yet to make an official announcement since the rollout, but the buzz within the SEO community suggests the changes were major. On April 21, Semrush’s SERP…
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.