Author: webliance.com
If you noticed a spike or drop in your rankings last week, it might be due to the unofficial algorithm update believed to have taken place on May 16. This would be the third unconfirmed update of the month after a seemingly quiet and uneventful week. The update’s harsh effects continued to be felt by the SEO community into the new week, with one commenter saying last Thursday that his “traffic is down by at least 50 percent across all websites” and that he didn’t “know what to do.” But the update didn’t spell trouble for everyone. One site owner shared he…
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Starting a web design business, exciting as it is, takes a lot of hard work and dedication – plus the necessary skills and know-how to find clients. And that’s just the beginning. You have to factor in the most important aspects of website design, charge fair rates for your services, use the right tools and software, and more. If this sounds like it’s a lot of work, it is. However, the great news is that it is possible to build a very successful web design business if you keep the right information in mind. In this article, we’ll give you…
Every June, Berlin turns into the most happening location of the year as it hosts the Worldwide PHP Conference, the go-to occasion for PHP and web enthusiasts! PHP-IPC ensures a lively exchange of knowledge and ideas that’s continued its relevance post-COVID as one of the first in the conference industry to develop the hybrid concept. Meet Cloudways at International PHP Conference 2022 The Cloudways team of Shahzeb Ahmad and Inshal Ali will be awaiting you at the Cloudways virtual booth. Our team can’t wait to meet with current and new partners to discuss everything, and how Cloudways can help you…
Thanks to technology, businesses all around the world can take advantage of accessing billions of people online rather than just their local crowd. But even if you were to just reach a local crowd, search engine optimization (SEO) has made it much easier for someone in your neighborhood to find your business. But what is SEO? And what can it really do for your business? SEO makes it easy for your business to be found when linked with keywords that are searched by anyone online. Mastering SEO advertising can be the difference between a profitable year and a hard one. In…
People value representation and equity now more than ever before. In an announcement on May 11, Google stated it will start using a new image ranking signal and a brand-new schema to promote more racially inclusive and diverse image results. The introduction of this new schema is the company’s next step toward better representation across its products and services. In collaboration with Harvard professor and sociologist Dr. Ellis Monk, Google came up with a new skin tone scale called Monk Skin Tone (MST), designed to include a wide spectrum of skin tones. The 10-shade skin tone scale will be integrated…
There’s much more to email campaigns than drafting up some copy and hitting send.
Worry often comes along with the excitement of a new job. What if you can’t adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression?
If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work.
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. Jump To: What is On-Page SEO?Why…